I’d like to introduce
MY lifestyLe
BRAND

Handmade in Devon
Current products
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Philosophy
I wanted to make clothing, just like I was surrounded by as a kid running through my dads shop sniffing the rubber of the wetsuits and watching his team hand-make the clothing sold in the shop. It had to be eco-sound. It had to be hand-made and it had to be relaxed. Identity as a cyclist is usually driven by corporations and teams. I was driven by the natural environment that surrounded me on every ride and how I wanted to feel after my ride. Whether that ride is winning or training I wanted to slip into clothing that made me feel whole again.